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Project Type

Logo redesign, UX/UI design, Website design

Project year



Lead designer (graphic and web)



Fitbabe store is a fitness and wellness brand focused on empowering women to be their best selves by offering fitness tips, tricks, and products like long-lasting fitness bands and healthy recipes. They sought a complete brand redesign, which included a new logo and website. The new identity reflects both feminine and masculine aspects, with a tender font and bold colors representing strength gained from self-care. The redesigned website is sleek and modern, balancing femininity with memorable visuals and easy navigation. The result is a brand that empowers women to reach their fitness goals with confidence and style.

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