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Project Type

Logo redesign

Project year



Graphic designer



Joy is a device that enables families to store and share photos and videos in a single location. The Joy Album can be updated via a phone app or online, and it's designed to be user-friendly for all ages. To express their values and offerings, Joy wanted to revamp their logo. After multiple iterations, they decided on a combination of a logo mark and logo type that can be used independently or together. The heart inside the camera lens perfectly captures their concept of preserving and sharing cherished moments. The brand's highlight color is yellow, representing fun, friendliness, and happiness.

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