top of page
  • Writer's pictureDiana Zamfirova

Unlocking Success: 5 Compelling Reasons to Invest in Professional Brand Design

There are many businesses out there, and many of the new ones have the following dilemma - should you or should you not ask a professional to create your brand identity design. From our point of view, brand matter, impressions matter and the branding is crucial for it all. Here is what we think!

First impressions matter - An illustration of a woman who is very happy because of what she is seeing

1. First Impressions Matter

For people it can take up to only 7 seconds before you have made an impression of your business. These 7 seconds are extremely crucial for how your brand is perceived and whether they would like to continue on getting to know it. As your logo will be seen on all sorts of marketing collateral both online (e.g. ads, social media posts…) and offline (e.g. business cards, flyers, posters…) it is vital to have a strong brand identity which resonates with your target audience. By investing in a professional brand designer you can help bridge this gap, and make sure that you leverage those 7 seconds positively.

2. Building Trust: The Power of Recognizability

In order for people to be able to recognize your brand, it has to build trust and connect emotionally to your target audience. For the goal, your logo has to be timeless. This means that your logo will be considered as modern and connect with your public over the course of many years. With time, the longer you are on the market with the same timeless logo, the more recognizable your brand gets for your target audience. A great example of this is the Coca-Cola brand, which in general have kept their logo the same over the years. Today, most people around the world can instantly recognize their brand.

Illustration, showcasing building trust between a professional and a client

3. Trust-Building Brand Elements

In order to build trust, your brand has to include the right tools to be recognizable and establish an emotional connection with your target audience. Here is where color (color theory), fonts, logo marks, proportions and more come into play. A designer would conduct a research on your brand, competitors, your target audience and establish the proper use of those elements. Like this, your brand will be a proper reflection of your ideal users and would have the ability to create this emotional connection and build trust in them.

4. Complete Branding for Strong Impressions

It is important to always use the best quality of your branding wherever that is (online or offline) in order to create a good, strong professional impression of your business and a professional designer will supply you with everything you need. When a designer is creating your logo, you’re not just getting a logo, but a stack of all files that you will ever need. This will also include horizontal and vertical versions of your logo, colorful logo, mono logo, backgrounds, vector files, pdf files and more. For example, if you would want to put your logo on your website you will have the file. If you will want to use another designer later on to do some work for you - you will have all the vector files to supply them with.

An illustration of a woman working on a computer with a view of the big city

5. Logo Design Made Easy: Hire a Professional Brand Designer and Let Your Business Thrive

As a business answer you have to constantly be putting yourself out there. We know it can be tough, and this is why hiring a professional logo designer is a great idea. It not only takes the pressure of DIY-ing your logo off your shoulders, but gives you the confidence that you are well on track. Getting a professional logo made for you will help you communicate your values and mission to the right people. And like this, you can put all your energy into the work that brings you happiness and that matters. You will have the time to work and grow your business!

Zami Design illustration portrait

If you're looking to create or refresh your brand, we would love to help! At Zami Design, we can work with you to create a strong and recognizable brand identity that resonates with your target audience, and you can be sure that your brand will make a positive and lasting impression. Don't underestimate the power of a strong brand. Investing in professional branding can help boost your business's credibility and visibility, leading to increased success and growth. So why wait? Let's work together to create something that is truly meaningful and impactful! :)


bottom of page