ABOUT
Nice to meet you!
THE FACE BEHIND ZAMI DESIGN
Hi, I'm Didi :)
I'm a graphic and web designer from Bulgaria. Currently, I live in Tokyo, Japan. My goal is to help your brand stand out from the noise by providing you with creative solutions.
If you're a fun, bold, passionate, and driven business owner on the lookout for someone creative to help you achieve your dreams and goals, then I'm your person. Let's craft a brand your people will notice and choose among the rest of the chaos.
WHAT DO I DO?
I solve your business problems through design
Being a business owner is a huge task in itself, and you might find yourself with not enough time or good enough skills to create it as you imagine it in your head. This is where Zami Design comes in!
I help you find creative solutions to your problems by creating unique brand identities, websites, and all sorts of marketing collateral (online & offline) that perfectly fit your business, its mission, vision, and goals.
Let me do the design work, and you go and take care of the things you do best - running your business!
WHY DO WE DO IT?
Leveraging our design skills for good
We want you to be able to stand out from all the noise, get the attention of your people, create meaningful relationships, and build trust.
Everybody knows and sees the saturated market, be it a new marketing firm, a new product launch, or a new cafe opening. Sometimes you see an ad or a profile, and later on, you have already forgotten it. It can be so easy to get lost in it all. But have you by any chance stumbled upon a brand somewhere that you do remember? Well, brand identity and all other collateral that comes from it is (quite possibly) the reason for that.
Building an emotional connection with your people is crucial for every business, and design can help. This happens first by getting the attention of people (distinguish yourself), then second by communicating more about your business (which ultimately leaves this feeling about your brand to the person).
How come? Well, what is the first thing you notice when you see a brand you've never seen before? How it looks. Now imagine that it looked like any other out there. You won't even notice it! This will lead to not getting to know them better at all, which ultimately leads to not being able to create any emotional connection with your audience.
Design has been my passion for 10+ years now, and honestly, I enjoy working with people and leveraging my skills for good. Meeting new, exciting, and driven people is always a pleasure. The goal of Zami Design is to provide you with unique, authentic, distinguishable, and most importantly strategic (because every business needs ITS people, not just people) and human-centered design solutions. We do this by crafting brand identities, website design, and marketing collateral that speaks to your audience and builds trust and emotional connection with them.
So, shall we?
INTERESTING FACTS
Get a glimpse of my life
Ever since I moved out of my home country (2016) I have been lucky enough to travel around the world .... a lot! I have visited 20+ countries on 4 continents so far, and I still am planning the next ones <3
It depends on how you want to experience your days off, but here are my top 5 destinations:-
Thailand (perfect for excursion and/or a more relaxing vacation)
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Hong Kong, China (ideal for a short excursion)
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Okinawa (great for a relaxing vacation and scuba diving)
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Tanzania (amazing safari experience + relaxing vacation)
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Budapest, Hungary (a great city for sightseeing, combined with some more relaxing days)
I wanted Zami Design to be authentic to the person I am and my life in recent years. This is part of the reason why I created it as a travel journey. The other reason is that it is perfectly aligned with what my design process is - it's a journey that takes care of you while bringing you from point A to point B, from where you are now to where you want to be with your business.-
Ever since I was little I was in the creative world one way or another. I had always enjoyed doing different types of crafts, and when I was 12 I decided I'd start preparations for the drawing exam of the National School of Fine Arts in Sofia, Bulgaria. I was accepted in the 8th place out of 150+ candidates and so my life changed forever.
After graduation, in 2016, I was accepted for the Graphic & Interaction Design BA program at Minerva Art Academy (Groningen, The Netherlands) where is spent the next 4 years learning more about the topic of graphic design. In 2019 I did a half-year-long internship at Noppa Design Studio (Budapest, Hungary), where I learned more about the client process. There I also had the opportunity to lead my first-ever brand identity project. I was ecstatic!
In 2020 I signed myself up for an MA program at Tilburg University (Tilburg, The Netherlands) where I graduated with a diploma in New Media Design. I learned a lot about the user experience and psychological rules in design and why they are important. In the meantime, I signed myself up for yet another internship, but this time it was in Radikal agency (Antwerpen, Belgium), where they taught me a lot about website architecture, design, the client process for such a task, and so on. I had a lot of fun and worked on so many interesting projects which gave me invaluable knowledge.
And this is it - my whole educational background (internships included because they were a part of it). From then on I have worked as an art director for a marketing agency in Belgium, and now I have Zami Design - my own platform to help other businesses and create memorable designs for.I have so many hobbies, I don't know where to begin! I used to draw many years ago, but now it rarely happens to grab the brush and paints. When the pandemic started in 2020 I discovered crochet, and ever since it's been a part of my life. I also got a sewing machine which sounds fun, but I am still not that great with it (a lot more to learn).
I never liked reading books, and have only done this when I had to during school. Last year, though, I rediscovered books, and more specifically self-help and biographies. Oh my, where have they been all my life?! Now my shelves are full of books, and I'm going through them little by little. I try to read for at least 20 min every day.
In that train of thought, I've also discovered podcasts, and my favorite one is The Diary of a CEO (DOAC). I've begun going to pottery lessons and it is so relaxing and nice (really reminds me of my high school years). Last but not least - I bought a ukulele and will start learning the instrument very soon.
WHY DO WE DO IT?
Leveraging my design skills for good
You deserve a brand as unique as your business. A brand that is timeless, memorable, and most importantly, genuine. A brand that sparks emotion and tells a story. At Zami Design, I help you rise above the noise with a brand that connects with your audience on a deeper, more meaningful level.
With a passion for design that has spanned over a decade, I create designs that not only make you look great, but that speak directly to your people, igniting an emotional connection with every visit. From distinctive brand identities to captivating website design, I'm here to deliver custom, strategic, human-centered solutions that fit you and your business. Ready to make your brand unforgettable? Let’s begin!
