AiMRed
Practices
Full Brand Identity
Services
Brand Strategy | Creative direction | Logo & visual language | Brand assets | Typography pairing | Color strategy | Photography direction | Brand guidelines
Website
AiMRed is an AI digital marketing startup based in Melbourne, Australia. What makes them different is that their services offer a mix of traditional marketing services with artificial intelligence. Their target audience was a range of different type of professionals - from corporate to entrepreneurs.
The goal of the project was to create a brand identity which will help them make their first step in the business. It had to not only resonate with their people, but also connect to their services and the concepts of Ai, Aim and Red (the colour; the name of the owner).
To achieve this, Zami Design provided them with the full brand identity package (Brandland).
Differentiation
Through a collaborative process, we worked with AiMRed to enhance their brand identity, aligning it with their vision of merging AI with digital marketing. This collaboration established AiMRed as a key player in the industry, offering advanced AI-driven marketing solutions. Our strategy emphasizes AiMRed's dedication to transparency, growth, and customer-focused methods, revolutionizing how brands engage with audiences. By focusing on AI innovation and digital expertise, we developed a brand identity that reflects AiMRed’s goal of achieving exceptional growth for their clients.
The color palette for AiMRed was carefully selected to enhance the brand's message and values. It features a bold red, along with black, grey, and white, representing the dynamic and innovative nature of AiMRed's AI-driven marketing solutions. The red symbolizes passion and energy, while black and grey convey expertise and sophistication. A light blue adds a touch of forward-thinking and approachability. These colors reflect AiMRed’s dedication to modernity, professionalism, and technological expertise, openness, adaptability, and more.
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The font "Neathead" was chosen for AiMRed's logo to create a modern and impactful design that represents the brand's innovative approach to AI-driven marketing solutions. This font was selected for its clean lines and professional and digital look, symbolizing clarity and precision, which are key attributes of AiMRed's services. Customization of the font further aligned it with AiMRed's strategic vision, establishing a unique and memorable brand identity in a competitive market.
The fonts chosen for AiMRed support the brand's clarity and professional image. "Roboto Bold" is used for headings to convey a modern look. "Roboto Light" is an accent for quotes, and "Open Sans Regular" is selected for body text for readability and versatility. This combination ensures that all text elements align with AiMRed’s innovative brand identity.
The brand icons for AiMRed are designed in a 2D style that complements the logo. They feature sharp edges and oval shapes, using a three-color scheme to represent statistical analysis visualizations. This cohesive style allows for versatility in creating additional icons and assets, ensuring simplicity and impact. These visual elements align with AiMRed’s innovative approach, reinforcing the brand's commitment to delivering sophisticated and data-driven marketing solutions.
